When everyone shouts at the same time, no one can understand anything.

Screaming BusinessmanAnd it’s the same with some forms of advertising.

On-line banners ads…

Especially annoying is the page filled with online animated banner ads, all flicking away, distracting you from reading the articles you want to read.

Then, because of the confusion, you accidentally click on a link …This then takes you to a web page that you didn’t want to go to!

And the irony is, the guys selling online banner ads can monitor how many clicks each ad has had. They will register this as a hit and then tell the advertiser how well the banner ad is working for them!

In Print…

Especially in the glossy magazines, the first eight or ten pages or more, can just be advertisements before even the contents or editor’s page.

For the reader this can be equally frustrating, as they flick through these ads quickly, in order to get to the section they intended to read when they selected the magazine in the first place.

So not all advertising works, but what does City Security magazine do that’s different?

With City security magazine

We try hard to get the balance right between the number of advertisements and pages of editorial, so both will work in harmony with each other.

We remember that the reader initially selects the magazine for the content, not because of the advertising. We also have to wear our commercial hat, because it’s the advertisers that pay for the production costs, so…

In our experience, advertising works best when positioned next to editorial. If the article is good, the reader will keep this spread open longer and have more chance of reading your Ad. If the Ad also relates to the editorial all the better, because we can assume that the reader will be more likely to be interested in that advertiser’s services or products.

For further information on City Security magazine visit the website

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